Halal is no more just an Islamic value, a code for Muslims to use products only what is allowed by Islam, rather emerging as a “brand” for quality and hygiene even in non-Muslim countries. Halal products bearing Halal logo are in high demand both Muslim and Non-Muslim countries.
As demand rises for Halal food , International food chains have started tuning in themselves with Halal trends. Since being certified as Halal, McDonald, KFC, Burger King and others noted an increase of 30 percent customers around the world.
It is unthinkable use non-Halal products in Islam, especially meat but unfortunately 90 percent people are eating and using Haram products believing them as Halal.
“Majority of butchers are ignorant of Islamic modalities regarding pre-slaughtering and post-slaughtering procedures of animals. They just slay the animals and provide mutton, beef and chicken meat to the public that is not Halal.
Pakistan Halal Accreditation Committee member and Jamia Naeemiya chief administrator Raghib Naeemi said that in the absence of Halal SOPs, non-Halal products had been plaguing the market. “Islamic Shariat has laid down rules to define items as Halal and Haram, he said, but who bothers with the letter and spirit. He emphasized the need for the prompt making of law, sensitization among people and clamp down businessmen.
More than 81 percent of the world’s Halal trade is done by non-Muslim countries including India, Thailand, China, Brazil, Australia, US, and Europe. Utilizing the Halal Brand to their economic benefit, they have emerged as the biggest exporters
of Halal products in today’s world. Among Muslim countries Malaysia is the main global player in the Halal market. “Pakistan has a tiny role in world’s Halal industry, and its halal export is restricted to the only Middle East,” said by Dr. Tanvir, an exporter
and head of Halal Brand “The Meat” in Pakistan.
Pakistan Halal Product Development Board (PHPDB) vice chairman Hasnain Reza Mirza deplored the ongoing sorry state of affairs and said that government passed Halal Authority Act 2014 but forgot to incorporate DHPDB into it. Given the situation, he said, Saudi Arab, Iran, and other Muslim countries have been banning Pakistani meat and product terming them non-Halal.
In a recent development, Ministry of Science and Technology Pakistan declared 23 imported food products as Haram these included Bubblicious, Ragu, Pascual Yogi Kids, Chupa Bubble, Rice Chicken Broccoli, Jell-O, Pasta Chicken Broccoli, Chicken
Tonight, Skittles, Skittles Fruits Jar, Picnic Chicken, Skittles Fruit 15p, Chicken Soup, SliMa Soup, Yupi Fruit Cocktails, Cup a Soup, Gummi Pizza, Yupi Footballs, Heinz Dinner Chicken, Strawberry Leaf, Pop Tarts, Tulip Chicken and Pasta Creamy Chicken.
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