Google is officially launching YouTube in Pakistan on 28 September 2016
Google is officially launching YouTube in Pakistan on 28 September 2016. According to the early details, Google will hold its event in Karachi and hopes to assemble the country’s digital community. A ban on YouTube for more than three years (September 2012) after it refused to take down an anti Islam film, was taken back earlier this year when the company introduced a localized version of the website, specially designed for Pakistani users, allowing Pakistani authorities to remove material deemed offensive. Therefore, the search giant aims to mark an official launch through an event.
The event, aiming to bring together the digital community to engage content creators, marketers, advertisers and brands to build a YouTube community in Pakistan. The event is invitation only and not open to the public. The venue of the event has not been disclosed yet.
Google is primarily hoping to engage content creators, marketers, advertisers and brands to build YouTube community in Pakistan
When YouTube was banned in Pakistan, people are active on Facebook
Experts say that YouTube’s ban during 2012-2015 was crucial time for internet companies operating in Pakistan and apparently YouTube missed the train and it is now going to make efforts to engage the community, especially the content creators.
Clearly all major social media stars and sitcom artists in Pakistan, resorted to Facebook for their videos and acts. And while YouTube was banned in Pakistan, they established significant following on Facebook and this is exactly what YouTube wants to change with events like one is planned later this month.
Moreover, since YouTube is actively selling its inventory in Pakistan, it is also trying to increase its visibility to engage more companies, brands and advertisers for sales.
Google is actively selling its inventory in Pakistan, that too without an office and any tax or legal liabilities towards Pakistan.
For those who don’t know, Google sells its YouTube Homepage banner to Pakistani companies directly for USD 3,500 to USD 5,000 per day.
This YouTube homepage banner can only be booked directly through a Google representative and can not be purchased through adwords or any other online portal, showing that how Google is directly selling its inventory in Pakistan and not paying a single penny in taxes.
Google is officially launching YouTube in Pakistan on 28 September 2016
